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Click-through rate is the percentage of users who select an advertising hyperlink or search engine site listing from the total number of individuals who view it, i.e. four click-through out of ten views is a 40% CTR. Cloaking is the display of alternative pages to a search engine Spider so that it will record different content for a URL than just what a human browser would see. Cloaking is typically done to accomplish a higher search engine position or even to trick users into visiting a niche site.

In such instances cloaking is known as to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking may also be used to deliver personalized content based on a browser’s IP and/or user-agent HTTP header. Such cloaking should only be employed with a search engine’s knowledge or it could be construed as black hat cloaking.

  • The ability to track conversions and run A/B break up tests
  • Click “Adjust system volume.” You’ve also got the choice of double clicking the audio icon
  • Update Your Resume
  • Speech Recognition

Search motors/advertising networks use their contextual hyperlink inventory to complement keyword-relevant text-link advertising with site content. CLI is generated based on entries of website pages with content that the ad-server deems another keyword match. Ad systems further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Conversion is the word used for any significant action a consumer takes while visiting a site, i.e. making a purchase, asking for information, or registering for a merchant account. Conversion rate is the next phase up from Click-Through Rate. It is the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). Cost-per-acquisition (CPA) is the profits on return model where return is measured by dividing total click/marketing costs by the amount of Conversions achieved. CPA. CPA is also used as a synonym for Cost-Per-Action.

In a cost-per-action advertising income system, advertisers are billed a Conversion-based charge, i.e. whenever a user buys something, opens a merchant account, or requests for a free of charge trial. CPA is also called cost-per-acquisition, although the term cost-per-acquisition can be complicated because it identifies the profits on return model also. Known as pay-per-click or pay-for-performance Also, cost-per-click can be an advertising revenue system utilized by search engines and ad networks in which advertising companies pay an agreed amount for every click of their ads. This Click-Through Rate-based payment framework is known as by some marketers to become more cost-effective than the Cost-Per-Thousand payment framework, but it can at times lead to Click Fraud.

Also known as Spider or Robot, a crawler is search engines program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This enables me’s to provide faster and more up-to-date entries. Also called banned or blacklisted, a listed site is a URL that has been taken off a search engine’s Index, typically for participating in Black Hat SEO. Listed sites are ignored by the SE’s.